"CROSSROADS" / FW26 FILM CAMPAIGN

I'm incredibly proud and excited to share our new film « CROSSROADS », from our FW26 collection, directed by the fantastic Alexandre Carril. « CROSSROADS » explores a deeply personal journey: the search for someone who's no longer there, the unsettling feeling of confronting our own reflection, and the paths we sometimes follow without realizing they're leading us back to ourselves. Getting lost in the flow. Moving through crowds without ever really connecting. Walking among the noise, the colors, the lights, with that strange feeling of being present, yet somehow somewhere else. Haven't we all experienced that moment—walking through a world that's constantly moving, feeling disconnected from its pace, its rhythms, its noise—simply searching for a little silence, a little light, maybe even a way back to ourselves? Standing at the crossroads of traditional filmmaking and emerging image-making technologies, « CROSSROADS » combines live-action cinematography, production design and directing with a hybrid post-production pipeline that brings together 3D, VFX, compositing, camera tracking, green-screen production, world building, and AI-generated imagery. Each technique interacts with the others, shot by shot, to create a single cinematic universe suspended somewhere between present-day Paris and the Paris of 2046. A film imagined as a meeting point between human sensitivity, cinematic storytelling, and the new creative possibilities of image technology. Directed by Alexandr