What Is The Future Of Pharrell's Louis Vuitton?

In today's video I talk with @mrdecember about the latest Louis Vuitton pre-fall 2024 collection / runway show by Pharrell Williams. A swarm of illuminated drones hovered high above Hong Kong’s Victoria Harbour at Pharrell Williams’s first Louis Vuitton menswear pre-fall show, etching momentary patterns in the sky. First they synchronized to illustrate a rising blue wave pushing a riderless white surfboard; as the wave broke the surfboard transformed into a traditional junk boat of the kind that has plied these waters for centuries. Maritime theme established, the drones scattered to reform in the designer’s LV Lovers motif. Anson Lo, Sho Hirano, Dylan Wang, Stray Kids’s Felix and Rauw Alejandro, 600 VICs, and around 200 Hong Kong fashion students (watching on a nearby big screen) were invited to see a collection that contained many complex currents of its own. Theme-wise, the main dialogue ran the characters of dandy-sailor (at the beginning) and earthier surfer (towards the end). Among the many super-enjoyable elements at the wavier end were intensely mustered Hawaiian-style prints on Aloha shirts and short sets, jacquard suiting featuring LV icons, and a whole arsenal of accessories including a ukulele strap. A suede short and shirt set in red was garlanded with wire-edged flowers you could arrange according to your mood. There were beaded shorties, wetsuits and ponchos in neoprene, friendship bracelets and necklaces, rattan hats, and fisherman’s sandals—and a surfboard