SIHH2019: Insights into Social Media and Luxury / An FHH session

Increasingly, social media platforms are the channel by which brands build their exposure and where dialogue with customers and prospective customers takes place. Asher Rapkin is Facebook's Global Head of Business Marketing, Messaging and Emerging Platforms. In this role, he looks after key Facebook messaging (Messenger and WhatsApp) and virtual reality (Oculus) platforms. In this session, in dialogue with SIHH Live's host Bruno Giussani, he discusses Facebook, Instagram, and the roles of different platforms for the luxury industry. (Recorded at SIHH2019, Geneva, 16 January 2019)