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M&S Womens - Spring/Summer 2012 Press Show - Marks & Spencer 2012

Jan 4, 2012 · 2.5K views

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Format
Campaign
Category
Clothing
Season & event
SS12
Products & items
print dress

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DescriptionWatch more at http://www.marksandspencer.com/MS-TV/b/311612031 Helen Low, Head of design for brands within womenswear tells us all about the new collections for spring/summer 2012. There are lots and lots of exciting themes and trends, which we're showcasing to the press. People have been really, really positiveMore
Watch more at http://www.marksandspencer.com/MS-TV/b/311612031 Helen Low, Head of design for brands within womenswear tells us all about the new collections for spring/summer 2012. There are lots and lots of exciting themes and trends, which we're showcasing to the press. People have been really, really positive. They've loved the colour, they've loved our use of print, which is one of the big, big trends for next season. So we've got five key trends that we're launching for spring/summer, starting in January and going right the way through the spring/summer season. The first trend is Park Avenue. It's a chic, smart, sophisticated look for summer. There were lots and lots of pastels on the catwalk and this feels really quite a new direction for colour for us. Not sugary sweet pastels as such so nothing that looks too childlike but a real sense of a colour shift into these sorbet type colours. So lemon is going to be a really, really important colour as is full yellow later on in the season and candy pinks as well. So we've mixed them with white, cream, greys and black to give a sophisticated look to a Park Avenue story. Second trend that we've got is Deco Diva and as the name suggests we've taken inspiration form the 1920 and from the art deco movement. So we've got lots of black and cream, geometric, angular prints, lots of cutting and blocking of colour. Moving on the colour blocking that we've been seeing the last few seasons and lots of geometric type pri

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