Noon by Noor Fall-winter 19-20 NYFW

Modern and effortless with a focus on striking prints and intricate embellishments, Noon By Noor’s refined aesthetic fuses understated luxury with a playful femininity. Inspiration is drawn from both Eastern and Western influences with an emphasis on sharp tailoring, clean silhouettes and attention to detail. Noon By Noor is a Bahrain based womenswear label founded in 2008 by designers Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa. Cousins and friends since childhood, they studied Fashion Design in the United States and after graduating, returned to Bahrain to bring their vision to life. To launch the brand internationally, an exclusive event was held in Los Angeles in July 2011. The launch was followed by a presentation in February 2012 during New York Fashion Week, where the designers displayed their Fall 2012 collection to editors, journalists and celebrity guests. In September 2012, Noon By Noor presented their Spring 2013 collection at New York Fashion Week. This landmark achievement marked the first ever GCC brand to be invited by IMG to present at New York Fashion Week. The brand has continued to show each season at NYFW with their most recent collection, Fall 2019 that was shown in February 2019. The duo’s designs have been seen on the likes of Jennifer Lopez, Solange Knowles, Alexa Chung, Kate Bosworth, Poppy Delevingne, Olivia Palermo, Blake Lively, Miroslava Duma, Katy Perry and Coco Rocha to name a few. Elle.com named Noon By Noor as one of “The Breakout