The Tarte Shape Tape Foundation Launch - Behind the Controversy

In the summer of 2016, Tarte launched the Shape Tape Concealer and it became all the rage across YouTube. Naturally, Tarte wanted to capitalize on its popularity, by expanding the Shape Tape name into foundations. But the product went viral for all the WRONG reasons and it changed the way the industry looked at shade ranges forever. This is Behind the Controversy and it starts right now. Check out the other videos in this series here: https://youtube.com/playlist?list=PLkvMuM8y-gS0QD2AQdoLsSC2khPy6OYcp&si=IeookDbuHxvbrQLD --------------------------------------------------------- *Video Links* @jackieaina https://youtu.be/4cXsgT3ZcL8?si=kVlIAx2Q9JwlJuSt @NymaTang https://youtu.be/_iq7eu7Pozk?si=qdRx52K1v0pZfny_ @Makeupshayla https://youtu.be/KaTr8JC0hFA?si=R8TkpZsBYRA9K8nD @Tarte Cosmetics https://youtu.be/LBEZfJr1ofg?si=EgwTlW6pAwgoJHpV @mannymua https://youtu.be/L_yuUpECGiQ?si=FJjTQwBFy2yspkBp @jaclynhill https://youtu.be/bhlHSi66oEk?si=vh73KcAaOrIpPnOj @carlibybel https://youtu.be/A1CT0CwnVYg?si=B3aukILHhxK7rZVb @nikkietutorials https://youtu.be/47xBdzkWlJA?si=XA2CPCNiHTJE4PeE *Article Links* https://www.bustle.com/p/tarte-shape-tape-foundation-could-be-coming-according-to-this-twitter-clue-29722 https://www.bustle.com/p/is-tarte-coming-out-with-shape-tape-foundation-here-are-all-the-clues-so-far-7743836 https://www.bustle.com/p/when-does-tartes-shape-tape-foundation-come-out-heres-all-the-top-secret-details-7870795 https://www.instagram.com/p/Bd1SjWLHoKr/?utm_source=ig