Agent Provocateur | #APTalks: Sarah Shotton, Creative Director at Agent Provocateur

We get behind the scenes with our Creative Director, Sarah Shotton to understand why female empowerment is important to her. In March 2010, Sarah Shotton was appointed Creative Director of Agent Provocateur. Sarah grew up in County Durham, in the North East of England and then studied fashion at Central Saint Martins College, London. Sarah began work as an apprentice at Agent Provocateur in 1999, under the founders Joe Corre and Serena Rees. With over a decade of experience within the company, she has been involved in many aspects of the business and been integral in maintaining and evolving the brand image and philosophy. Whilst working on the shop floor in the Soho boutique, she gained a great understanding of the AP woman and her needs She has also created many iconic, ingenious windows and has developed individual store concepts with each store having its own personality. Sarah likes to technically challenge the boundaries of lingerie by using laces and fabrics in non-traditional ways to create dramatic shapes for maximum impact. She celebrates the female form; every new shape is developed to flatter, entice and empower women. Throughout the years, Sarah has developed numerous collections ranging from signature AP to iconic such as the sensual Fifi, sexy Cendrillon, and the dramatic Nikita with its naughty ouvert. Her belief that bigger girls should be able to wear sexy underwear has seen Agent Provocateur grow their size ranges extensively. The Ohh Err Mr range with its