Rolex Datejust 36: The MOST Important Rolex of All, Baselworld 2018 (NOT the Pepsi Jubilee Bracelet)

Please Subscribe: https://www.youtube.com/@the1916company/?sub_confirmation=1 Baselworld 2018 has seen Rolex make waves with the GMT-Master II 126710 (Pepsi Jubilee Bracelet), 126715, and 126711, the Deepsea Sea Dweller 126660, and the “Rainbow” Daytona 116595rbow. But the most important 2018 Rolex is the Rolex Oyster Perpetual Datejust 126231. To be sure, there are more heralded Rolex watches at this Baselworld, but none will sell in larger numbers than the new Datejust 35. Since its debut in 1945, there has been no more consistently successful Rolex model than the Datejust. In steel, gold, or a combination of the two, the Datejust has been the engine that propelled Rolex in every market, for men and for women, and in both the east and west. The 2018 Datejust 36 combines that heritage with a new Rolex caliber 3235 that packs an extended 72-hour power reserve and Superlative Chronometer regulation to +2/-2 seconds per day. The new 2018 Datejust 36 case features chiseled and reprofiled lugs designed to bring the breadwinner of Rolex in to the 21st century. The new Rolex Datejust 36’s squared-off case flanks increase the masculinity of the model and reinforce its traditional role as a men’s watch first and a unisex option second. Although the new Datejust 36 has been launched in steel and rose gold or steel and yellow gold two-tone, a selection of full stainless steel models is inevitable, and it may arrive before the close of 2018. Moreover, Rolex knows that it needs to make