SEE.ME. - Gina Tricot, Chimi & Brave

SEE.ME. - a joint initiative between us, health platform Braive and Chimi Eyewear. The goal is to break the taboos around mental illness and create a healthier culture on how we discuss and manage the issue in society. SEE.ME. is an easily accessible self-help program that is part of the health platform Braive and will be offered free of charge via a website. The program helps its users learn more about how to best equip themselves for a world that has become increasingly digital but also serves as a community, where members can support each other via discussions. The SEE.ME campaign encourages people to dare to be themselves and follows various profiles, such as Matilda Djerf, Nadia Kandil and Olav Stubberud, who discuss the topic and problems we all grapple with. Sunglasses have been specially designed for the project and serve as a symbol of support, all of the proceeds from these sales will go directly to SEE.ME. It is not, however, necessary to buy a pair of sunglasses in order to take part in the program. It is open to everyone. The SEE.ME. initiative and sunglasses will be launched on 30 January and it will be a long-term collaborative project running through 2020. Lectures and seminars will be offered regularly.