LONGCHAMP X Emotionally Unavailable | Ed interview IV

LONGCHAMP X Emotionally Unavailable, the audacious new collaboration. EU were inspired by Longchamp’s iconic Le Pliage®, not only for its unique cross-gender, cross-generational appeal, but also for its unlimited potential for artistic reinterpretations. They bring their signature offbeat humour to the collaboration in the form of a play on the Longchamp name: “Been a CHAMP a LONG time”. The line hints at the design duo’s inspiration, which is the mind-set of the champion boxer, who fights on even when he’s down. However, their wider message – that, with the same mind-set, we can all be champions in life – also echoes the optimistic, dynamic attitude of Longchamp. Boldly emblazoned in white on the black Le Pliage® bags, this slogan is accompanied by the tongue-in-cheek “Professional Heartbreaker”, a nod to EU’s cult bleeding heart logo. Discover the show: http://bit.ly/LongchampXEU Follow Longchamp on Instagram: http://www.instagram.com/longchamp Facebook: http://www.facebook.com/longchamp Pinterest: http://www.pinterest.com/longchamp