FREITAG + Études Studio – Shaping Shades Of Blue (Making-of)

FREITAG and Études Studio come together for a special collaboration that reimagines the iconic F41 HAWAII FIVE-0 messenger bag. Crafted from upcycled truck tarps in carefully selected shades of blue – the signature color of the Parisian fashion brand – and featuring their emblematic stars, screen printed in Zurich. The used tarps were dismantled, washed and cut at FREITAG’s Zurich headquarters and assembled together by a long-standing European production partner. Each piece is a one-of-a-kind, shaped by the road. This exclusive bag merges FREITAG’s sustainable craftsmanship with Études Studio’ visual language rooted in art and urban culture. The limited edition is now available worldwide at selected FREITAG Stores, the Études Studio Flagship Store in Paris, selected retail partners as well as online at freitag.ch and etudes-studio.com. See Product :https://link.freitag.ch/shs Learn more about the Collab: https://link.freitag.ch/tz4 Video: https://www.instagram.com/undundund/ Sound: https://www.instagram.com/domesticbgm/ https://www.instagram.com/freitaglab/ #frtg https://www.instagram.com/etudesstudio/ #EtudesStudio