Action: Sustainable Fashion: DZHUS

Ukrainian Fashion Week presents the seventh story of Action: Sustainable Fashion – DZHUS. DZHUS is an ethical and conceptual womenswear brand founded in 2010 by a Kyiv-based designer and stylist Irina Dzhus. From the day of its launch, DZHUS has been using only ethical materials, making all the products vegetarian-friendly. To the brand’s team, humane treatment of animals is not a concept but an a-priori moral norm. See the full story and be ready for the transformation! The project is held by the support of the Ukrainian Cultural Foundation. The project team: Daria Marusyk - project lead Volodymyr Nechyporuk - general producer Alexandra Dimitrievich - art director Taisiya Korotkova - graphic designer Edie Derbisheva - producer of the film crew Tim Meir - cinematographer, editor Valery Veduta - photographer Katerina Fedichina, Oksana Shubina and Kateryna Budusova - communication department Irina Chyrkova - literary editor Helena Soroka, Nadya Nevmerzhytska, Valentyna Kurchenko - administrative department Mira Marchuk - project assistant DZHUS archives are used in the video. Ukrainian Fashion Week презентує сьому історію Action: Sustainable Fashion – DZHUS. DZHUS – етичний бренд концептуального жіночого одягу, заснований 2010 року київською дизайнеркою та стилісткою Іриною Джус. З моменту заснування DZHUS використовує лише етичні матеріали, дотримуючись ідеології vegetarian-friendly. Гуманне ставлення до тварин є основоположною моральною догмою для команди бр