Gucci Primavera Fashion Show

A new chapter begins with Demna’s first fashion show for the House. Gucci is a brand, but it is also a shared cultural touchpoint that speaks to a wide variety of people, reflected in the range of archetypes, tastes, identities, and dress codes of Primavera: a palette of stylistic propositions for those the House already speaks to, and those it hopes to speak to. #GucciPrimavera