Prada Group Buys Versace: The €1.25 Billion Deal Explained

Will Prada's acquisition of Versace reshape fashion or is it a deal that Prada group will end up regretting like Capri Holdings? Follow me on Twitch: https://www.twitch.tv/fashionroadman My E-Book: https://www.thefashionarchivemag.com/shop Patreon: https://www.patreon.com/fashionroadman Spotify: https://open.spotify.com/show/30khAeSML8vrmhrbCL86Ca Join My Fashion Discord: https://discord.gg/vW6vMz2eHq Website: https://www.thefashionarchivemag.com/ Social Media: https://linktr.ee/fashionroadman Join this channel to get access to perks: https://www.youtube.com/channel/UCVmPyrwjL0wepDhmvgzlOcA/join Donate To The Channel: https://monzo.me/odunayomichaelojo ___________________ MORE INFO Prada Group has agreed to acquire Versace from Capri Holdings for €1.25 billion ($1.38 billion), after negotiating a discount of more than €200 million due to the impact of US president Donald Trump’s trade war. Prada, which is financing the transaction with new debt, is borrowing an additional €250 million to invest in relaunching Versace, which turned loss-making last year as it struggled to keep up with bigger heritage brands amid a global downturn in luxury sales. The deal is going ahead despite a global market rout sparked by Trump’s trade policy, which risks hammering demand for high-end products in addition to clouding the outlook for fashion’s global supply chain. Shares in Michael Kors and Versace parent Capri tumbled 36 percent in a week, before partially recovering Wednesday after Tr