Durability and the Value of Making Things Last – Panel Discussion

At ispo, Marie Måwe from the GORE-TEX® Brand sat down with leaders from across the industry to dive deep into one theme shaping the future of outdoor products: durability. Durability connects environmental responsibility, product quality, and consumer trust—but no single company or discipline can define it alone. In the panel, we explored why making things last isn’t just good for performance - it’s essential for innovation, sustainability and long-term brand value. If you want the full picture - from practical strategies to expert insights - our new white paper goes even further. Download ‘Durability and the Value of Making Things Last’ here 👉 https://gtx.is/4vz Learn more: 00:00 Introduction & audio check 01:00 Welcome to the GORE-TEX Culture Panels 02:00 Panel introductions 03:16 What does “durability” really mean? 05:30 Why durability is essential for sustainability 07:40 Making repair cool again 09:45 Mid Sweden University Research Findings 14:45 Designing for durability & repairability 21:45 Closing the value–action gap for consumers 23:50 Storytelling & emotional connection to products 29:10 Emotional durability & repair expectations 35:30 Measuring durability – what’s coming next 38:15 EU regulation, right to repair & product passports 41:20 Future shifts needed for a durable outdoor industry 44:27 Audience Q&A 48:51 Reflections & panel wrap-up ___ Subscribe to our Channel: https://www.youtube.com/c/GORETEXBrand?sub_confirmation=1 Visit our Homepage: https://www.