Patrick McDowell: LFW Designer Diary

"The new normal is a more positive fashion industry which is going fast in innovation and slowing down in mass production" – Patrick McDowell London Fashion Week February 2021 Designer Diaries series features London-based designer Patrick McDowell. Sustainability is at the core of Patrick’s design ethos and he strives to reinvent luxury through a sustainable mindset and digital innovations. Patrick’s style stems from his Liverpool roots and is bolstered by his attention to craft and modernity. He shares his personal inspirations behind the Catholic Fairytales collection and his perspective on the positive changes happening in the fashion industry post-pandemic. Subscribe to the British Fashion Council ►► http://bit.ly/1ZtZPtW British Fashion Council Website: http://www.britishfashioncouncil.co.uk/ British Fashion Council Facebook: https://www.facebook.com/britishfashioncouncil/ British Fashion Council Twitter: https://twitter.com/BFC British Fashion Council Instagram: https://www.instagram.com/britishfashioncouncil/