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Qeelin Welcomes the New Year with the Poetic Grand Song of Dong

Jan 20, 2025 · 1.1K views

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Format
Campaign
Category
Jewelry
Season & event
Chinese New YearEvent
Houses
Qeelin

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DescriptionThis January, Qeelin invites you to embark on a journey to the enchanting Dong villages in Guizhou province in China and celebrate the vibrant new year with the Grand Song of Dong. The Dong's choral tradition has echoed for over 2500 years, mimicking a symphony of nature and harmoniously blending the notes to create More
This January, Qeelin invites you to embark on a journey to the enchanting Dong villages in Guizhou province in China and celebrate the vibrant new year with the Grand Song of Dong. The Dong's choral tradition has echoed for over 2500 years, mimicking a symphony of nature and harmoniously blending the notes to create a unique polyphonic masterpiece. Seamlessly weaving old melodies into new compositions, the "Grand Song of the Dong Ethnic Group" has preserved this unique art form across generations and received the prestigious recognition from UNESCO as an Intangible Cultural Heritage of Humanity in 2009. As the year of the snake approaches, Qeelin unveils a captivating short film featuring Qeelin Global Brand Ambassador Lay Zhang alongside a mesmerizing chorus of Dong folk singers, a memorable performance that seamlessly blends Chinese heritage with the allure of modern aesthetics. Moving forward, Qeelin will continue to weave captivating narratives from the rich tapestry of Chinese culture while uncovering the hidden gems from the East.

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