Maintaining Your Brand Ethos During Global Expansion with Kenneth Cole

The CFDA, in collaboration with Getting to Global, presents the next part in our Global eCommerce and Logistics series hosted by Josh Halpern, Chairman of Getting to Global, executive at BigCommerce and host of The VanBassador. In this installment, Halpern interviews Kenneth Cole on “How to Maintain Your Brand Ethos While Expanding Internationally.” Learn more about how Kenneth Cole has kept his brand true to its beginnings as it has grown, his take on marketing and social media in the global market, and his advice for brands starting out on their global journey. Please join us each week over the months of July and August to hear from industry experts on all things Global eCommerce and Logistics. Getting to Global IG: @gettingtoglobal VanBassador IG: @vanbassador Vanbassador Youtube: @VanBassador Josh Halpern IG: @jshalpern BigCommerce IG: @BigCommerce Kenneth Cole IG: @kennethcolereal Kenneth Cole Productions IG: @kennethcole