Khustka: Bevza x IVAN HONCHAR MUSEUM FW`17 project

For Fall/Winter 2017 collection Svetlana Bevza used floral prints of Ternova khustkas from the archives of Ivan Honchar Museum. Ternova khustka was one of the details of traditional Ukrainian costume. It was named after French entrepreneur Guillaume Louis Ternaux. His manufactures produced printed woolen shawl with floral patterns. These vibrant accessories were incredibly popular among Ukrainian women of every age and social class. In folk tradition it was inacceptable to keep head uncovered. A decent woman look implied layered outfit and a head necessarily covered with a khustka – there were more than 100 types of wearing and styling khustka. In her Fall/Winter 2017 collection Svetlana Bevza uses patterns of three khustkas of late and mid 20th century from Zakarpatie and Chernihiv region. Strict and rhythmical vertical silhouettes of the collection are inspired by the era of the late '80s that considered to be the major trend for the upcoming season. Here ethnic motifs acquire a new interpretation – they are used for styling the outfits that have nothing to do with the folk theme. This is the way tradition is embedded into modernity. Director - Dmytro Kochnev https://www.facebook.com/dmitriy.kochnev DOP - Sergey Tkachuk Editing - Dmytro Kochnev, Anatoliy Lazarev Style - Svitlana Bevza Hair&Make Up - Terezka Fras Producer - Vika Yukhymenko Model - Elmira @Cat-b Scientific adviser: Oleksandra Storchay, Hanna Koshman Voice: Veronika Selega Curator: Tetyana Solov