Permanent Hair Color 101 with SoColor

Permanent hair color: Discover the secrets to the number one pre-bonded permanent hair color in the US: SoColor by Matrix. In this video, Matrix Artist Andrew Walder (@AndrewRyanWalder) walks us through how to select the ideal range for your client from the Matrix SoColor pre-bonded permanent collection. Each formulas within the SoColor collection is Pre-Bonded (Bond-protecting Concentrate protects the inner hair), Pre-Blended (Pre-blended with background plus reflect), Pre-Paired (Permanent and demi-permanent oxidative dyes are perfectly matched). Finally, we learn more about the full SoColor Pre-bonded permanent product range allowing us to create a variety of looks, from gray hair coverage to high lift ones and everything between. Don't miss out on upskilling your hair game ! #Permanent #hairtutorial #matrixhair Products used in this video: - SoColor Pre-Bonded Permanent Blended Collection - SoColor Pre-Bonded Permanent Reflect Collection - SoColor Pre-Bonded Permanent Extra Coverage Collection - SoColor Pre-Bonded Permanent Ultra Lift Collection About Matrix: All Hair Types. All Humans. Matrix produces professional hair color and hair care products for in-salon and at home use. Our inclusive and uncomplicated portfolio empowers hairdressers to create with confidence at every milestone of their career. Collections include: SoColor Pre-Bonded Permanent, Super Sync Alkaline Demi, Tonal Control Acidic Demi Permanent, Matrix Lighteners and the various Matrix Haircare and S