Street Talk: Make-Up – Episode One – Skin Type: Dry to Normal

How one low-maintenance beauty consumer navigates makeup with freckles, sensitivity, and brand loyalty in mind. In the first episode of Street Talk: Make-Up, we meet Phoebe, a consumer with dry-to-normal skin and a minimalist routine shaped by ease, skin comfort, and visible freckles. Her comments reveal actionable insights for beauty brands serving consumers who value simplicity, consistency, and identity-driven product choices. Routine: Clean, Moisturized, and Low-Effort Phoebe’s morning skincare and beauty regimen is quick and efficient: • Cleanses in the shower, then moisturizes using products from Beauty Pie or Nivea. • Uses under-eye concealer if she’s feeling tired — otherwise keeps skin bare. • For going out, she adds: ◦ Concealer ◦ Eye shadow ◦ Black eyeliner ◦ Mascara (recently switched to UK Lash) • All makeup is typically sourced from Beauty Pie, reflecting brand loyalty and convenience. “Everything’s usually from Beauty Pie — just because I can get it all in one place.” Digital & Content Behavior: Disconnected from Tutorials Despite the rise of virtual try-ons and social beauty platforms, Phebe doesn’t engage with them: • Has never used a virtual makeup app. • Watched tutorials as a teenager, but found them irrelevant due to her eye shape and freckled skin. • Felt a lack of representation in beauty content, which led to reduced experimentation. “Because I’ve got loads of freckles, no one really fitted into what I do… so I don’t do that much.” Product