BOSS | Celebrating 50 Years at the Hahnenkamm Races

This past weekend, BOSS celebrated 50 years of sports sponsorship at the iconic Hahnenkamm races in Kitzbühel, Austria. As the Presenting Partner for the fourth consecutive year, BOSS was thrilled to be part of this prestigious event, alongside #ChristineQuinn, #Amine, and two-time Hahnenkamm champion #AleksKilde. The atmosphere was electric with athletes showcasing their skills and talents sporting the impeccable BOSS collection, perfectly blending style and practicality. Guests enjoyed the races' excitement and relaxed in our luxurious BOSS-branded spaces, all set against the breathtaking Austrian Alps #BeYourOwnBOSS Discover the collection at https://on.boss.com/BOSS-Hahnenkamm Follow BOSS on Instagram: http://www.instagram.com/boss TikTok: https://www.tiktok.com/@boss Facebook: http://www.facebook.com/hugoboss Pinterest: http://www.pinterest.com/hugoboss