FW24 Ad Campaign

The Waves Legacy. Coloured sails against the leaden winter sky, kitesurfers gliding over the water and the bond between three friends. Everything leads back to the sea - the sea from which Paul & Shark emerged and which, even today, serves as a source of inspiration and nourishment. The story of different generations now continues with a new perspective - a journey among friends. Team spirit, performance and spontaneity form the backdrop of these new images, shot by Giampaolo Sgura with styling by Anna Dello Russo, for the Paul & Shark Fall/Winter 2024 advertising campaign. Discover more: https://bit.ly/3MLg3iT