What "Made in USA" Means Today

What does "Made in USA" actually mean in menswear today? About 97% of the clothes we buy are made overseas, and I wanted to explore how and when that happened, and what it takes for brands to keep manufacturing in the US today. So I interviewed five small brands that choose to keep as much of their operation as possible here: - Mountain & Sackett: neckties cut and sewn in New York City since 1957 https://go.shopmy.us/p-88567446 - American Trench: a Philadelphia brand that sources yarn from a family-owned mill in North Carolina, wool from Connecticut, and is making a new overcoat in the Garment District in New York City https://ktku.co/1Or - Richter Goods: Western-influenced clothing made in San Antonio, Texas https://go.shopmy.us/p-88568320 - Aurora Shoe Co.: shoes made in upstate New York from almost entirely domestic materials https://go.shopmy.us/p-88568525 - Detroit Soft Goods: easy-to-wear cotton staples nine years in the making before striking out with its own brand https://go.shopmy.us/p-88568704 Each founder explains what "Made in US" means to them, along with the challenges they face. I also discuss the gap between what brands legally disclose and what their marketing suggests, including labels like "Designed in USA." Manufacturing overseas is the norm, and this isn't a criticism of brands that do it. My only intention is to bring up the subject in order to help you read a label more clearly and decide what really matters to you. BOOK MENTIONED: Crafted With P