[Piaget Saga] – Maison of Extraleganza

In 1959 Piaget unveils its first store in Geneva. It is not a boutique, it is a salon. A concept that merges fine watchmaking and fine jewellery: the precision and mastery of one igniting the artistry of the other.​ The house favours creative freedom by taking a drawing – not from a gemstone - as a starting point for a piece of fine jewellery.​ In 1963, it causes a sensation by launching the first watches featuring ornamental stones. Time is now told through malachite, tiger’s eye, coral, a new flamboyance that is distinctly Piaget.​ In 1969, it gave birth to the 21st Century Collection, made uniquely of cuff watches and swinging sautoirs in textured gold and ornamental stones.​ Over the years, Piaget has invented a style, one of distinctive elegance and refined extravagance.​ Creativity is all.​ This is Piaget. ​ This is the Maison of Extraleganza.​ ​ @loicprigent ​ @Matter.of.fact​ ​ #Piaget #Piaget150 #PiagetSaga #MaisonOfExtraleganza​