HOGAN - (not) a Traditional love letter - Spring Summer 2022

Discover more at https://bit.ly/2EniJkO Follow HOGAN on: Instagram: http://instagram.com/hoganbrand/  Facebook: http://facebook.com/Hogan  Pinterest: https://www.pinterest.it/hogan/ Twitter: http://twitter.com/hoganbrand ‘TRADITIONAL’ THEN AND NOW What is a classic? A good answer might be something that has not finished telling what needed to be told. It could be a book, it could be a movie or it could be a piece of art or - why not? – it could just be a shoe. This shoe is the HOGAN Traditional. It was 1986 when HOGAN took its first steps towards a future that seemed impossible then but that is absolutely natural today: never before a luxury sneaker had even been conceptualized. By wiping out a stereotype, HOGAN set new rules and introduced a new category altogether. HOGAN did that then and does it now by taking inspiration from the past, from tradition but with foresight. As always HOGAN’s future lies in its roots, in the constant quest of a balance among tradition, innovation and modernity. traditional was the perfect example of this endeavor: with its white canvas underlined by a honey colored sole, genderless, inspired by the world of cricket and its sober yet unconventional elegance, immediately destined to become a timeless icon. a new classic that today, 35 years later, hogan celebrates with a re-edition with sustainability at its core – as part of the hogan-3r project, first introduced in february this year. HOGAN holds this celebration through a video clip titled