Friends, Followers and FOMO Culture

Social media has been touted as the one-size-fits-all solution for brands to reach younger audiences, but which aspects of social media interaction are truly beneficial for the luxury industry? How can channels that are optimised for mass-targeted, ephemeral and broadly-drawn content champion the creations of an industry that values exclusivity, timelessness and attention to detail? And the perennial bottom line — does leveraging social media strengths lead to better sales? Moderator: James Stacey, Hodinkee Panellists: Edouard Meylan, H. Moser & Cie / David Hurley, Watches of Switzerland / Eric Rutherford, Social Media Influencer, James Kloiber, Battalion PR Agency