Alexandra Shulman CBE | Amanda Wakeley Style DNA

With this week being London Fashion Week I thought there would be no better guest on Style DNA than the longest standing former editor of British Vogue …  Alexandra Shulman CBE.  As a young designer at the time I will never forget being invited by Alex to a one on one lunch at San Lorenzo not long after she became Editor in Chief.  I didn’t quite know what to expect, but I came away thinking how kind and approachable she was…in fact the polar opposite to the intimidating image of most editors at the time…There was never anything Devil Wears Prada about Alex.   We talk about the pressure of dressing to attend all the shows around the world and she is wonderfully pragmatic about how she knew she was never going to be a “Carine or an Anna”… How the editors grand hotel rooms would always be laden with flowers on arrival from all the big houses, often with handwritten notes from the designers…and a time that Karl (as in Lagerfeld) wrote several pages to her as to how he was feeling about a particular situation…   During her editorship she was asked by the then Kate Middleton to recommend British designers for her wedding dress…Alex submitted her ideas, bearing in mind the possible dynamic between the designer and Kate, the obvious need for incredible security not to mention, could the designer/house create a dress worthy of making history for all the right reasons. She had no idea until the wedding day who had actually got the job. She talks lovingly of spending time in her mot