MA Fashion Marketing and Global Cultures: Presenting Identity at All Levels

Ruth Jacob is joined by MA Fashion Marketing & Global Cultures students Baylor Yaw and Malini Karthikeyan to discuss their Masters’ Projects, which share the theme of how fashion is used to form one's identity. Distinct focuses existed between the two projects – notably geographic regions, consumer behaviour levels and industry focuses – but shared themes soon emerged, where fashion users were shown to operate in ways that support self-presenting their own personal identity whether as an individual or as a collective, and questions were raised on whether brands or individuals direct consumer fashion choices. For more information on London College of Fashion, visit: https://www.arts.ac.uk/colleges/london-college-of-fashion Instagram: https://www.instagram.com/lcflondon_ TikTok: https://www.tiktok.com/@lcflondon Twitter: https://twitter.com/LCFlondon LinkedIn: https://www.linkedin.com/school/london-college-of-fashion/ Facebook: https://www.facebook.com/LCFOfficial/