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Ludwig Reiter AW25: Peace & Love

Mar 12, 2026 · 79 views

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Campaign
Category
Shoes
Season & event
FW25

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DescriptionFor over 300 years, the Mathiesen family has managed the forests surrounding Oslo – a legacy Haaken Erik Mathiesen continues with quiet dedication and a deep love for the wildlife it shelters. But behind the solemn pines, another rhythm plays. A child of the ‘60s, Haaken’s true obsession lies in the soundtrack of his yMore
For over 300 years, the Mathiesen family has managed the forests surrounding Oslo – a legacy Haaken Erik Mathiesen continues with quiet dedication and a deep love for the wildlife it shelters. But behind the solemn pines, another rhythm plays. A child of the ‘60s, Haaken’s true obsession lies in the soundtrack of his youth – long Californian summers, the spirit of peace and love, and an unrivalled collection of psychedelic rock LPs. Like a forest, an obsession can be managed – with knowledge, care, and ritual. Each morning begins the same: a record slides from its sleeve, a soft brush over the vinyl, a gentle drop of the needle – and the same attention extended to his shoes. A quick brush, a fine shoehorn, and our classic METTERNICH slipper is ready for another spin. Some habits are worth preserving – especially the ones that bring warmth, joy, and good vibes.

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