Puma NRGY Was Before adidas Boost? Review | Comparison | On Feet

Buy Puma NRGY here! http://bit.ly/1WHTU6d or V2 here http://bit.ly/1WHTXyT In the case of Adidas vs. Puma, a court in Düsseldorf, Germany, has rejected an attempt by Adidas to prevent rival Puma from selling its popular NRGY shoe. NRGY features a damping sole made of an innovative synthetic called expanded thermoplastic polyurethane, similar to Adidas’ “Boost.” The two activewear companies each claims it developed the synthetic first, although neither had it patented. Puma said it started working on the damping material, which promises high-energy return to runners, in 2009 with German chemicals specialist BASF. Puma claims that in 2011 BASF terminated its partnership with Puma and struck an exclusive deal with Adidas instead. Adidas launched “Boost” in 2013. Puma followed with NRGY two years later, after finding a new partner in U.S. chemicals company Huntsman Corp. Adidas sought an injunction to stop the sale of NRGY, but lost for a second time before a German court on Tuesday. “We are happy with the court’s decision,” Puma said, adding: “The court has affirmed that Puma was the first sporting-goods firm to have developed this sole technology.” The two sportswear companies have a fierce rivalry that dates back to their foundation in the late 1940s after a falling out between brothers Adi and Rudi Dassler in the southern German town of Herzogenaurach. The sporting goods industry has seen a big rise in patent disputes in recent years as the biggest players try to diff