Bugaboo heads back to the source

Join Bugaboo Chief Marketing Officer Madeleen Klaasen on a journey to Australia, as she visits the source of Australian wool. Visiting one of Australia’s leading wool producers, Lal Lal Estate in Ballarat, Victoria, Madeleen catches up with fifth generation woolgrower Geoff Fisken to see first-hand the translation between freshly shorn fleece to the fine wool used in the Bugaboo Wool Collection. Bugaboo has collaborated with iconic textile brand The Woolmark Company to produce a range of 100 per cent luxurious Australian wool accessories. And just as woolgrowing is a profession passed on from one generation to another, Madeleen believes the same can be done with each and every Bugaboo product.