Roberto Cavalli Spring/Summer 2012 Campaign: Behind the Scenes

The new Roberto Cavalli advertising campaign for Spring/Summer 2012 revolves around the iconic beauty of 4 excellent top models: Naomi Campbell, Karen Elson, Kristen McMenamy and Daphne Groeneveld are the Florentine designer's muses, as he chose to represent the collection through women who embody the standards of a modern appeal. Steven Meisel shot the campaign in the studios situated on Pier 59 in New York, set against a monochromatic background which emphasises the splendour of the printed silk dresses and the garments, illuminated by golden embroidery and sumptuous embellishments. A static equilibrium, a structured form that creates a perfect geometry, with Naomi Campbell capturing attention with her magnetic gaze, bright and sensual. An extremely sophisticated and feminine vision. For the image shot for the Florence bag, the new 'It' bag of the Maison, Naomi's face is lit up with a sweet and attractive smile, enhancing her indisputable beauty and charisma. Credits: Photography: Steven Meisel Creative Director: Eva Cavalli Stylist: Panos Yiapanis Hair Stylist: Guido Palau Make-up Artist: Pat Mc Grath Location: Pier 59 Digital Studios, New York NY