Bluebella: Strong is Beautiful

Female strength, dedication, and commitment are the name of the game in our #StrongIsBeautiful campaign. The idea that strength and femininity are mutually exclusive is problematic even beyond sports, we seek to demonstrate that they can go hand in hand. For its eighth year, our #StrongIsBeautiful campaign stars celebrated rugby players Celia Quansah, Ellie Boatman and Jasmine Joyce, ahead of an exciting summer of sport. We asked these acclaimed international rugby players to come together and celebrate their strength and dedication to their field.