Behind the Scenes: GUESS kids Fall 2016 Campaign

The GUESS kids are back for Fall '16! Captured by long-time collaborator, Rus Anson, a group of #GUESSkids enjoy a sunny autumn afternoon exploring a rustic California ranch. Through the power of Anson’s lens, the audience is invited to peek into the imagination of these joyful children wearing back to school denim essentials mixed with spirited colorful prints, vibrant florals and bold oversized plaids. Join in on the adventure! Shop the GUESS kids Fall '16 Collection at GUESSkids.com Creative Director: Paul Marciano Photographer: Rus Anson DP/Editor: Sergio Bautista Music: “Next Level” by Kensington Studios