Levi's® x BEAMS x Loopwheeler

A companion documentary-style film spotlights the fabric’s origins in Wakayama, where Loopwheeler’s century-old factory transforms raw yarn into fleece by hand. Built around the idea of “betrayal” – the notion that something built on hard, industrial machinery should feel unexpectedly soft – the film moves through the machines, the hands, and the process behind the garment, offering proof of the craft in motion. To shop Levi's® visit: Levi.com SUBSCRIBE: http://www.youtube.com/user/levis?sub_confirmation=1 Connect with us online: WEBSITE: http://www.levi.com FACEBOOK: http://www.facebook.com/levis INSTAGRAM: http://www.instagram.com/levis TWITTER: http://www.twitter.com/levis PINTEREST: https://www.pinterest.com/levisbrand #levis #levisjeans #levis501