LIVE CHAT - Charlotte Tilbury Backtracking or just BAD marketing?

I was watching @robertwelsh's video about this and though it would make a fun conversation. Apparently Charlotte Tilbury sent out PR packages that were half empty. Soon they came out with a whole marketing gimmick claiming that the lipsticks were stolen. Were the lipsticks left out on purpose? Or was it a failed attempt at marketing? Or was it something else? Let's talk about it! Check out Robert's full video here: https://youtu.be/RgUWXWr96AQ?si=WtpxtsegEgmzSPHT