#StayHome 'In Conversation #WithUs': E-Commerce On Center Stage

Focus- The Covid 19 Pandemic has brought with it lockdowns and restriction on public gatherings across several African countries. This has impacted the way we consume a lot of things including fashion. Brands with omni channel distribution models have relied significantly on their online presence to drive sales. E-Commerce is currently positioned to drive the most significant growth this season. Ayotunde Rufai (Jendaya), Nisha Nkanabar (Industrie Africa), Ijeoma Ogbechie (Avivere), Moulaye Taboure (Afrikrea), Amira Rasool (The Folklore), Omoyemi Akerele (Style House Files), talk us through the role of e commerce platforms in providing opportunities for access to market for designers and brands across the continent and in diaspora.