Why Chanel Signed Kendrick Lamar

Exclusive: Chanel Signs Kendrick Lamar as Brand Ambassador. The American musician’s unique blend of artistry, social commentary and provocation has generated cultural impact, commercial success and institutional recognition. Now, he’s starring in the French brand’s latest eyewear campaign. Follow me on Twitch: https://www.twitch.tv/fashionroadman My E-Book: https://www.thefashionarchivemag.com/shop Patreon: https://www.patreon.com/fashionroadman Spotify: https://open.spotify.com/show/30khAeSML8vrmhrbCL86Ca Join My Fashion Discord: https://discord.gg/vW6vMz2eHq Website: https://www.thefashionarchivemag.com/ Social Media: https://linktr.ee/fashionroadman Join this channel to get access to perks: https://www.youtube.com/channel/UCVmPyrwjL0wepDhmvgzlOcA/join Donate To The Channel: https://monzo.me/odunayomichaelojo ___________________ MORE INFO Kendrick Lamar has signed on as Chanel’s latest ambassador. The French brand is launching its partnership with the American musician — the first and only rapper to win a Pulitzer Prize — by featuring him in its new eyewear campaign, set to be rolled out tomorrow. Lamar, aged 37, has achieved massive critical, commercial and cultural success since his 2012 breakout album “good kid, m.A.A.d city.” He has since won 22 Grammys as well as the Pulitzer Prize for his 2017 album “DAMN.” His creative studio with Dave Free, PGlang, has won 6 Cannes Lions awards. The Compton, California-born musician’s work has long vacillated between hard-edged