KICK OFF VEJA @ DARWIN 06.07.2017

REMINDING SUMMER This summer was all about protecting the oceans for the VEJA team. We teamed up with The Surfrider Foundation and Darwin Ecosysteme and joined our forces to fight against marine pollution. Around the world, pollution engulfs the oceans. The consumption from peoples everyday life, packaging, plastic waste and cigarettes butts end up in our oceans. Waste pile up, both on the surface and in the deep ocean. Surfrider Foundation Europe is an NGO that fights for the protection of the oceans, lakes, rivers and coast lines. Its goal is to raise awareness regarding major pollutions : every year around 269 000 tons of plastic end up in the oceans and 4500 billions of cigarettes butts are thrown away around the world. At VEJA, we want to take part in this fight, so we designed a new sneaker made from recycled plastic. On the inside soles, we wanted to highlight the major problems for marine pollution: plastic and cigarettes. This new style aims to increase global awareness about this worldwide issue. The sneakers VEJA x Surfrider Foundation Europe are made in Brazil. Soles with wild Amazonian rubber.