The Imagine Fashion/Hermione de Paula Collaboration

Designer Hermione de Paula was the subject of a unique fashion film project in collaboration with ImagineFashion.com, students from MA Fashion Media Production at London College of Fashion and production company White Lodge. As part of a project for their course, the students were divided into groups, and partnered with a host of the UK's most innovative designers - including Richard Nicoll, Michael Van der Ham, Holly Fulton and Osman Yousefzada - to create a fashion film inspired by the respective designers' autumn/winter 2011-12 collections. The Hermione de Paula film by Ling Huang, Patricia Vilani and Saskia Petra Reis was picked as the winner, and will be screened here live in store throughout London Fashion Week. Watch our video to meet Hermione de Paula as she prepare for London Fashion Week, and hear from the students behind the winning film. Watch the student's final film on ImagineFashion.com here: http://bit.ly/odHTEc To buy Hermione's collection, please call the store on 0207 734 1234 for more information.