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Girard-Perregaux and Aston Martin talk about iconicity

Sep 16, 2025 · 284 views

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DescriptionWhat makes a design iconic? In this exchange, Miles Nürnberger and Marc Michel-Amadry reflect on what it takes to build an icon one defined by identity, innovation, and relevance over time. From golden ratios to modern performance, from heritage to modern times, the conversation spans the shared language of Aston MartMore
What makes a design iconic? In this exchange, Miles Nürnberger and Marc Michel-Amadry reflect on what it takes to build an icon one defined by identity, innovation, and relevance over time. From golden ratios to modern performance, from heritage to modern times, the conversation spans the shared language of Aston Martin and Girard-Perregaux—where elegance meets purpose, and design codes and form follow time.

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