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Chapter 3: Uncompromisingly Light. 19 Degree Lite.

Jul 29, 2025 · 700.2K views

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Format
Campaign
Category
BagsAccessories
Houses
Tumi
Products & items
19 Degree Lite

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DescriptionTUMI proudly introduces our newest Asia-Pacific Brand Ambassador, #WeiDaxun The acclaimed Chinese actor joins the TUMI family as the face of the final chapter of our 19 Degree Lite “Uncompromisingly Light” campaign — a celebration of motion, innovation, and the freedom to move with purpose. The campaign follows Wei aMore
TUMI proudly introduces our newest Asia-Pacific Brand Ambassador, #WeiDaxun The acclaimed Chinese actor joins the TUMI family as the face of the final chapter of our 19 Degree Lite “Uncompromisingly Light” campaign — a celebration of motion, innovation, and the freedom to move with purpose. The campaign follows Wei across cities with the ultra-light 19 Degree Lite and adaptable Alpha Bravo Navigation Backpack by his side. “It’s an honor to join the TUMI family,” says Wei. “Their pieces move with me — wherever I go, whatever I do.” #TUMI #TUMI19DLite

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