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Chapter 3: Uncompromisingly Light. 19 Degree Lite.
DescriptionTUMI proudly introduces our newest Asia-Pacific Brand Ambassador, #WeiDaxun The acclaimed Chinese actor joins the TUMI family as the face of the final chapter of our 19 Degree Lite “Uncompromisingly Light” campaign — a celebration of motion, innovation, and the freedom to move with purpose. The campaign follows Wei aMore
TUMI proudly introduces our newest Asia-Pacific Brand Ambassador, #WeiDaxun
The acclaimed Chinese actor joins the TUMI family as the face of the final chapter of our 19 Degree Lite “Uncompromisingly Light” campaign — a celebration of motion, innovation, and the freedom to move with purpose.
The campaign follows Wei across cities with the ultra-light 19 Degree Lite and adaptable Alpha Bravo Navigation Backpack by his side.
“It’s an honor to join the TUMI family,” says Wei. “Their pieces move with me — wherever I go, whatever I do.”
#TUMI #TUMI19DLite
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