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NISHANE - NO BOUNDARIES

Dec 20, 2020 · 1.9K views

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Campaign
Category
Fragrance
Houses
Nishane
Products & items
Ani

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DescriptionNISHANE - NO BOUNDARIES NISHANE launched ANI in 2019 and EGE / ΑΙΓΑΙΟ in 2020 under the theme “NO BOUNDARIES” “THE ONLY BOUNDARY IS IN THE IMAGINATION OF THE PEOPLE” *****ANI***** ANI is a romantic and calm perfume created under the inspiration of a famous Anatolian folk song called “Sarı Gelin” (in Turkish) or More
NISHANE - NO BOUNDARIES NISHANE launched ANI in 2019 and EGE / ΑΙΓΑΙΟ in 2020 under the theme “NO BOUNDARIES” “THE ONLY BOUNDARY IS IN THE IMAGINATION OF THE PEOPLE” *****ANI***** ANI is a romantic and calm perfume created under the inspiration of a famous Anatolian folk song called “Sarı Gelin” (in Turkish) or “Sari Gyalin” in Armenian. As the similarity of the name of the song in both languages suggests that both nations share a very similar culture as far as art, food or other aspects of life are concerned. Under the theme of NO BOUNDARIES, the creative directors Murat Katran and Mert Guzel collaborated closely with the talented perfumer Cécile Zarokian to create this enchanting scent named “ANI” and this perfume is dedicated to ruin any border between people and to empower the wearer to build his/her own empire even in a situation when all he/she is left with nothing but the ruins. ***** EGE / ΑΙΓΑΙΟ***** EGE / ΑΙΓΑΙΟ is a tribute to the Aegean Sea - an elongated embayment of the Mediterranean Sea located between the Greek and Anatolian peninsulas – that has been historically important, especially in regard to the civilization of Ancient Greece, who inhabited the area around the coast of the Aegean and the Aegean islands. The Aegean islands facilitated contact between the people of the area and between Europe and Asia. EGE is the Turkish name for the sea which was derived from the Greek name ΑΙΓΑΙΟ. Having both names together as the name of the perfume (EGE /

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