Chanel High Jewelry for ODDA 27

Bijoux de Diamants, the world’s first ever high jewelry collection, debuted in 1932 and it was a Gabrielle (Coco) Chanel masterpiece, not to mention a shift in fashion history. Prior to this, crawling out of the brutal Great Depression, the London Diamond Corporation, whose stock had plummeted during this recession, knew that the industry could not be revitalized unless it changed. A hot, innovative and trendy talent was desperately needed. At the present time, the corporation had seen the press's obsession with Gabrielle’s costume jewelry which they referred to as “better than the real thing,” and so, for a suffering Diamond conglomerate, she designed a unique and inspired line which changed the jewelry industry forever. Text from ODDA 27 "Walk my way" Film #GiacomoArrigo