Here's the Story: Viktor&Rolf on Miranda July's 'The First Bad Man'

In 1996, tired of waiting for the fashion world to notice them, Viktor & Rolf built their own spotlight. "Launch," staged at Torch Gallery in Amsterdam, came with a catwalk, a boutique, and a perfume that didn't exist, advertised in a campaign shot by Inez & Vinoodh that ran in Visionaire. It was fashion as manifestation, and nearly three decades later, every bit of it has come true. On this episode of Here's the Story, the duo looks back on that moment and talks about their kinship with Miranda July, author of The First Bad Man, a writer who finds the strange and the beautiful in the everyday. Here's the Story is produced, hosted, and created by Mathias Rosenzweig. Follow V Magazine on IG ►►https://www.instagram.com/vmagazine/?hl=en Follow Mathias IG ►►https://www.instagram.com/mathiasrosenzweig/?hl=en