Lime Crime: The Most Hated Beauty Brand on the Internet | Behind the Controversy

Today we are diving deep into how Lime Crime Cosmetics became the most hated beauty brand on the internet, mostly due to their founder Doe Deere. This brand had SO many controversies that even when Doe stepped down Lime Crime has struggled to improve their image. What did they do wrong? And what did they continue to do wrong? And what are they STILL doing wrong? Let's talk about it. Want to see more like this? Check out my "Best of Jen Luv" playlist here: https://youtube.com/playlist?list=PLkvMuM8y-gS0oYxFXqHyZ8sIZ8vfRZ3tC&si=HEEGF5GXQlII3hpJ *Links* The BEST Article on the history of Lime Crime - https://www.vox.com/2015/9/28/9392021/lime-crime-doe-deere-hated-xenia-vorotova Timeline https://ficali.livejournal.com/140771.html?es=1 Archive of Doe’s Blog https://web.archive.org/web/20090804172757/http://www.doedeereblogazine.com/ Direct link to the archived H**ler Post https://web.archive.org/web/20090425060539/http://www.doedeereblogazine.com/page/26 Temptalia Review March 22, 2010 https://www.temptalia.com/lime-crime-lipsticks-reviews-photos-swatches/ Portrait of Mai China Doll https://www.portraitofmai.com/2012/01/lime-crime-youre-doing-it-wrong.html Cultural Appropriation Resources Britannica https://www.britannica.com/story/what-is-cultural-appropriation NIH https://www.edi.nih.gov/blog/communities/appropriation-and-appreciation-whats-difference Native Governance Center https://nativegov.org/resources/cultural-appropriation-guide/ Calling customers poor https