The Science of Redken Shades EQ: Acidic vs Alkaline Color

Discover the science behind #Redken Shades EQ and why an acidic demi-permanent hair color is crucial for healthy, shiny #hair. In this first episode of our Shades EQ FAQ series, Redken experts break down the difference between acidic and alkaline hair color and how Shades EQ works to seal the hair cuticle. ✨What You'll Learn: • The fundamental differences between Acidic vs Alkaline Demi-Permanent Hair Color. • The Hair Color #Science behind how Shades EQ protects the hair. • Answers to your top Shades EQ FAQ directly from the Redken lab. • How an acidic pH helps to seal the Hair Cuticle for maximum shine. 📍Timestamps (Chapters): 0:00 - Intro to Shades EQ FAQ 0:49 - Meet the Redken Hair Color Experts 2:16 - Why Acidic Hair Color Matters 3:23 - Acidic vs Alkaline Demi-Permanent Hair Color 4:56 - The Science of the Hair Cuticle 🧪 Products Used: Redken Shades EQ Gloss 🎬 Watch & Learn More: https://www.youtube.com/playlist?list=PLhI_s2UXRVoE6H5HyWyVxUq6dnkubgaul 🖤 Subscribe: https://www.youtube.com/channel/UCVjyR2zoYEPY_U0bLIrezew?sub_confirmation=1 💻 Redken Pro Education: https://www.redkenpro.com/ 🌟 Level Loyalty Rewards: https://www.redkenpro.com/level-loyalty-rewards #HairColorEducation #ProfessionalHairColor #SalonEducation #HairToning