The Real Cost of Fashion Week: Are Runway Shows Still Worth It?

Hosting a fashion show during New York Fashion Week or its international counterparts like London Fashion Week can cost upwards of $100,000. Given the lofty sum, how do fashion brands and designers determine whether the investments are worthwhile? That's the question that Glossy's editor-in-chief Jill Manoff, international fashion reporter Zofia Zwieglinska and senior fashion reporter Danny Parisi put to designers and industry experts throughout the February 2025 editions of New York Fashion Week and London Fashion Week.