Luisa Spagnoli Fall Winter 24 Campaign

Luisa Spagnoli Launches the New Advertising Campaign for the Autumn-Winter 2024/25 Collection Through the lens of Giampaolo Sgura, the inspirations of the Luisa Spagnoli FW 24/25 collection come to life through a series of intimate and nuanced portrait stories: soft intimacies and blurred emotions, a house by the beach, and the gentle light tones of the winter sea. On a setting marked by neutral hues, the shots highlight monochromatic looks and play with precise colors: from black to white, ocean blue, and military green. Then come more vivid shades: baby pink, oil yellow, caramel, whites, blacks, browns, and beiges. With a decisive touch, Sgura captures the multifaceted and natural femininity of the Luisa Spagnoli woman, aligning it with her contemporary sophistication. The photos reveal a woman who is gently proud of her independence, at peace with herself and her moments of reflection and ease. From long, military-inspired coats to masculine blazers, from tailored suits to elegant long dresses, and knitwear. In the campaign videos, the attitude of independence is conveyed through dynamic poses, blending directorial flair with portraits gently brushed by the ocean breeze. A minimal ode to the gentle determination of today's woman. Credits: Photo: Giampaolo Sgura Model: Bette Franke Styling: Viviana Volpicella Hair: Franco Gobbi Make Up: Luciano Chiariello Video: Francesco Parella Casting: Décio Santos